Key Benefits:
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Moisturising: Conditions scalp and hair improving moisture content and detangling.
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Volume Boost: Plumps hair by attracting moisture to plump the hair shaft. Promotes healthy looking volume through hydration.
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Reduced Frizz & Breakage: Traditional towels can be harsh on your hair, leading to frizz and breakage. The Noughty Microfibre Hair Towel delicately wraps around your hair, minimizing friction and reducing the risk of damage, leaving you with smoother, healthier-looking locks.
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Natural Ingredients: A blend of hydrating and conditioning ingredients including provitamin B5 (panthenol), sweet almond extract and argan oil.
Ingredient Science:
Our formulations are 97% natural because that balance with 3% synthetic enables us to power hair transformations. In our moisture mist two ingredients, one natural one (panthenol) and one synthetic (phytantriol), work better together. Haircare studies have demonstrated that phytantriol helps to increase the deposition of panthenol. Together they significantly improve water retention, which helps to strengthen hair. And these benefits happen after a single use as well as building over time.